1st place at Prêmio Inovativos 2023, Customer Experience
Brazil's Inovativos Award recognises digital innovation with real impact and scale. In the Customer Experience category, Mundo da Casa came first, ahead of finalists from Vivo, Dexco and ConectCar. The award is run with FGV EAESP as its academic institution and a sector council of Brazilian industry associations.
Read the case on the award site ↗Context
When MRV took its home-buying journey fully digital, the market reacted fast: the stock jumped as much as 7% in a single day while the Ibovespa fell. That bet, turning a homebuilder into a housing ecosystem, is where Mundo da Casa was born.
Buying a home is the biggest purchase most Brazilians ever make, and MRV wanted the relationship to keep growing after the keys are handed over: finishing kits, custom furniture, exclusive discounts, decor content and construction tracking, all in one platform. MRV already offered most of it, scattered across departments. Mundo da Casa turned that into a single product and a new revenue stream.
My role
I worked as a consulting Product Designer, supporting the facilitation of a 5-day Design Sprint with 16 people from strategy, design and engineering, and then shaping the product itself. We wrote the mission with the stakeholders on day one, mapped a journey that refused to be linear, structured it into three product territories, scoped the MVP with User Story Mapping and defined the KPIs and OKRs before any screen shipped.
"Our mission is to create the best and most surprising housing-solutions platform, connecting our clients' lifestyle to the MRV brand for the long run."
Gallery
Results
in sales moved through the marketplace since the 2020 launch.
sales growth in 2021 versus the year before.
MRV clients personalize their apartment through the platform.
in custom planned-closet sales, one of the fastest-growing fronts.
active customers in MRV's ecosystem the platform serves.
in revenue in 2025 alone, across 289 developments.